Live Shopping Platforms: The Ultimate 2026 Guide

‍Choosing the right Live Selling Platform

You’ve heard a lot about how online Live Shopping. Live Streaming, and Live Sales are the best thing since sliced bread (which is true), and you’re ready to get started - but choosing the right Live Shopping platform is more complicated than ever.

Retailers are bombarded with tools offering live video, shoppable overlays, multichannel options, social commerce features, and video players, all promising higher engagement and more conversions. But the truth is simple:

Not all live selling platforms are built for real retail performance.

• Some tools are great for polished videos but weak on sales mechanics.
• Some are strong on social reach but offer zero ownership or customer data.
• Some provide shoppable video but lack live functionality entirely.

This guide provides a overview of the top 10 Live Shopping Platforms to help you understand the landscape and choose a platform that aligns with your goals, resources, and customer journey. including Sprii, Bambuser, TikTok Shop, Hello LISA, VideoWise, Channelize.io, Smartzer, CommentSold, Tipio & Firework.

If you’re comparing platforms for fashion, beauty, home, lifestyle, or specialty retail, this is your complete breakdown.

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4 things to look for in a Live Streaming Platform

Retailers evaluating Live Shopping platforms should typically look at four categories:

1. What features does the selling platform offer?

The strongest platforms include:

• Shoppable video player (add-to-cart inside the stream)
• Multi-channel streaming (Website + Facebook + Instagram + partner pages)
• Comment-to-buy functionality
• In-stream product overlays (product cards pinned inside the video)
• Evergreen shoppable replays
• Engagement tools (polls, chat, reminders, countdowns, gamification)
• Full ecommerce integrations
• Retail-focused analytics

Great Live Shopping is not just “video.” It’s video + commerce + engagement + data working together.

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2. What does it cost and is there room to grow?

A scalable Live Shopping platform should never penalize you for growing. As your audience expands and your event volume increases, the technology should keep up - without hidden limits or surprise fees.

That means unlimited events, analytics available by default rather than locked behind upgrades, and multi-channel streaming built into the core product instead of treated as a premium add-on.

Equally important is transparent pricing that works for both smaller retailers and large enterprise teams.

When a platform supports growth rather than taxing it, retailers can scale their Live Shopping strategy with confidence.

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3. It the platform easy to use?

Retail teams need platforms that are:

• Intuitive
• Fast to set up
• Easy to run without technical staff
• Optimized for frequent shows

If a platform requires producers or agencies, output drops and so does revenue.

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4. Does it offer support & customer success guidance?

In live commerce and social commerce, everything unfolds in real time.

Once the camera is rolling, there are no retakes, and even the smallest technical hiccup can disrupt the customer experience. That’s why retailers depend on more than just software and live shopping apps - they need a partner who can guide them through every stage of going live.

From hands-on onboarding and practical best-practice coaching to responsive, local support teams who can jump in when something unexpected happens, the human layer becomes just as critical as the technology itself.

When brands have access to real live-event assistance and expertise, their confidence grows - and so do their conversions.

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Short Overview of the top 10 Platforms

Tool

Best for

Sprii

Multi-channel retail Live Shopping with unified commerce workflows

Bambuser

Enterprise-grade, high-production livestreams

TikTok Shop

TikTok-native social commerce

Lisa

AI-powered on-site video commerce

VideoWise

UGC shoppable video for Shopify

Channelize.io

Entry-level website-based Live Shopping

Smartzer

Interactive overlays for brand campaigns

CommentSold

Facebook-focused social selling (US)

Tipio

Turnkey solution for hands off approach

Firework

Enterprise-grade, with high-end website solution

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Comparing the different Live Shopping platforms

Let’s take a closer look at the biggest Live Shopping platforms shaping the industry today.

Each solution approaches video commerce differently, and understanding those differences is key to choosing the right partner. Below, we’ll walk through the major players, explore what they’re best at, and break down the features that truly set them apart. This will give you a clear, side-by-side view where we dive into each platform’s strengths, limitations, real-world performance to give you the perfect live shopping channel.

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1. Sprii

Sprii is built for retailers who want Live Shopping to be a scalable revenue channel, not just a marketing tactic.
With thousands of events hosted, millions of products sold, and hundreds of millions in generated revenue, Sprii is one of Europe’s most proven Live Shopping platforms.

Designed for real retail workflows, Sprii is easy to use day-to-day, powerful enough to drive consistent revenue, and flexible enough to support everything from boutique brands to enterprise retail chains.

Sprii also enables fully shoppable live streams across website, Facebook, and Instagram simultaneously.
(Note: TikTok does not allow external multi-streaming with checkout functionality.)

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Sprii's features include

Sprii is a complete live-commerce engine, not just a video player. Brands can multistream live events to their website, Facebook, Instagram, and partner pages, all managed through one unified backend for comments, orders, and moderation. Products are pinned directly inside the video, with Facebook and Instagram comment-to-buy enabling seamless purchasing.

Each live event automatically becomes an evergreen replay that continues generating revenue. With built-in engagement tools, live reminders, deep e-commerce integrations, and revenue-focused analytics, Sprii helps brands turn live video into measurable sales. Sprii Also have a Live Shopping App that you can use for when you go live.

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Comparison to Competitors

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2. Bambuser

Bambuser is one of the most recognized enterprise live video commerce solutions. It is known for polished, high-production livestreams and clean on-site video experiences. Bambuser appeals to global brands, especially those using agencies or studio setups for premium marketing activations.

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Bambuser's features include

Bambuser focuses primarily on high-quality embedded live video experiences on websites. The platform supports product tagging, in-stream product overlays, and basic engagement tools, along with enterprise-level e-commerce integrations. Bambuser also allows simulcasting to Facebook and Instagram, but moderation and interactions are handled separately on each platform, without a unified backend.

Overall, Bambuser’s core strength lies in premium on-site video, while its multi-channel capabilities are less centered on delivering a fully unified, retail-driven Live Shopping experience.

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Comparison to Sprii

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3. TikTok Shop

TikTok Shop is a social commerce ecosystem that allows brands and creators to sell directly inside TikTok through shoppable videos and live streams. It offers unmatched viral reach and creator-driven traffic but does not give brands platform ownership or full data access.

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TikTok Shop's features include

TikTok Shop enables brands to run TikTok-native live streams with built-in checkout, product tagging, creator collaboration tools, and trending product recommendations. It also supports catalog sync with platforms like Shopify and WooCommerce.

While TikTok Shop offers unmatched viral reach and seamless in-app purchasing, brands gain that scale at the cost of limited ownership, restricted customer data access, and reduced control over the shopping experience.

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Comparison to Sprii

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4. LISA (Hello Lisa)

LISA is a German Live Shopping and video commerce platform built around personalized on-site experiences. It combines AI-powered product recommendations with interactive video to help brands enrich their e-commerce storefronts. LISA appeals to innovation-driven teams looking for modern, website-focused video commerce rather than social-first live shopping.

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Lisa's features include

LISA focuses on on-site Live Shopping with features such as product tagging, interactive overlays, AI-powered product recommendations, shoppable video embeds, and performance analytics.

However, the platform is limited to website-only experiences. It does not support multichannel streaming, social commerce on Facebook or Instagram, comment-to-buy functionality, or a unified backend across platforms. Engagement tools are also more limited compared to full live-commerce solutions.

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Comparison to Sprii

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5. VideoWise

VideoWise is a shoppable video and UGC commerce platform primarily designed for Shopify brands. It specializes in turning TikToks, UGC content, and pre-recorded videos into shoppable, SEO-friendly experiences on ecommerce websites. While offering live streaming with multi-streaming capabilities.

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Videowise's features include

VideoWise focuses on website-embedded shoppable video galleries, with support for importing UGC from platforms like TikTok and Instagram. The platform offers SEO-friendly video widgets, basic on-site live streaming with multi-streaming capabilities, as well as product linking and performance analytics.

However, VideoWise has limited live-commerce functionality. It does not support comment-to-buy, lacks unified moderation, and offers minimal live engagement tools or gamification features.

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Comparison to Sprii

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6. Channelize

Channelize.io is an entry-level live shopping plugin most popular among small Shopify and WooCommerce merchants. It provides a lightweight, website-focused live streaming solution with basic shoppable features. Ideal for smaller brands testing Live Shopping for the first time.

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Channelize's features include

Channelize.io offers multi-streaming, product tagging, overlays, limited engagement tools, and basic analytics. It uses a plugin-based setup for platforms like Shopify and WooCommerce.

However, the platform lacks a unified backend, offers limited scalability, and does not provide a dedicated, hands-on customer success team — making it less suited for brands looking to scale Live Shopping as a long-term revenue channel.

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Comparison to Sprii

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7. Smartzer

Smartzer is an interactive shoppable video platform that focuses on clickable overlays for pre-recorded videos and brand campaigns. While it supports livestream shopping, Smartzer is not a multi-channel retail Live Shopping tool and is used primarily for interactive lookbooks and campaign videos.

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Smartzer's features include

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Smartzer focuses on interactive, website-based video experiences with features such as clickable hotspots, shoppable overlays, video tagging, product cards, and performance analytics.

However, the platform is limited to on-site streaming only. It does not support multichannel distribution, comment-to-buy functionality, or advanced engagement and gamification features.

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Comparison to Sprii

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8. CommentSold

CommentSold is a US-based social commerce platform built around comment selling, especially on Facebook. It is extremely popular among boutique clothing sellers who go live frequently and rely on fast-paced comment-driven purchasing. Although it offers livestreaming and automated invoicing, CommentSold is heavily US-centric and not built for European retail workflows.

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Commentsold's features include

The platform supports multistreaming to websites, Facebook, Instagram, and partner pages, along with on-site Live Shopping. It includes automated invoicing and checkout, shipping and order management, mobile app storefronts, and social-first selling tools.

However, the solution lacks strong gamification features, has a dated interface, and is not designed to support enterprise-scale or true omnichannel retail operations.

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Comparison to Sprii

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9. TIPIO

Tipio is a Nordic live shopping provider offering a full-service approach to livestream commerce. Known for handling both production and platform operations, Tipio blends live video, event management, and shopping functionality in one solution. They are often positioned as a “turnkey” partner, supporting brands that want an end-to-end live shopping setup without managing the technical side themselves.

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Tipio's features include

Tipio offers a Live Shopping platform with integrated checkout and a zero-integration buying flow, allowing customers to purchase directly within the live event. The solution also includes event production support such as technical setup, cameras, moderation, and hosts, along with real-time engagement tools like chat and reactions. A basic analytics dashboard and marketing and event planning services are also included.

However, Tipio’s approach is primarily centered around hosted, managed experiences rather than social-first or scalable multi-channel e-commerce. As a result, its multi-streaming capabilities are limited and less suited for brands looking to run Live Shopping as an ongoing revenue channel.

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Comparison to Sprii

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10. Firework

Firework is a video-commerce and shoppable video platform focused on immersive website experiences for enterprise brands. Its core strength lies in TikTok-style short-form video, embedded video widgets, and high-end production - not the operational workflows retailers need for frequent live shows.

Firework is widely used by large brands investing in content-driven ecommerce.

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Firework's features include

Firework offers short-form shoppable video feeds, high-quality website Live Shopping, video widgets for e-commerce sites, product tagging, and shopping overlays. The platform also supports enterprise integrations and provides multi-streaming options.

However, Firework’s primary focus is video-first website engagement rather than running Live Shopping as a fully integrated, multi-channel retail revenue channel.

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Comparison to Sprii

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So what streaming platform should you choose?

Across the 13 platforms reviewed, each solution brings unique strengths depending on the use case  from high-production brand activations (Bambuser), to social-first selling (TikTok Shop), to AI-driven personalization (LISA), to high-production for website (Firework). These tools can be excellent in the right context.

However, when the criteria are retail performance, multi-channel reach, operational scalability, and ownership of the customer journey, one platform consistently stands out: Sprii offers the most complete and retail-ready Live Shopping ecosystem.

Sprii distinguishes itself by combining capabilities that typically sit across multiple tools:

• Multi-channel distribution (Website + Facebook + Instagram + partner pages)
• Unified comment and order management
• In-stream product overlays and high-conversion checkout flows
• Facebook & Instagram comment-to-buy
• Engagement tools built for selling, not just streaming
• Hands-on support and success guidance for real retail workflows

Where many platforms specialize in video, social reach, or campaign interactivity, Sprii is designed to support consistent, revenue-generating Live Shopping programs that retailers can run weekly or even daily.

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Is live SHopping really effective?

Short answer is yes.

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“Live shopping isn’t just a niche experiment — it will reshape how products are marketed and sold across platforms.”

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