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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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The Retail Revolution

• Live Shopping originated in China and has become
• Live Shopping originated in China and has become
• Live Shopping originated in China and has become

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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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Se prevé que en 2025 las ventas a través de plataformas sociales representen aproximadamente el 17% del total de las ventas mundiales en línea y alcancen casi los 700.000 millones de dólares.

Name Nameson

Founder at Company

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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

‍

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

‍

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting for nearly 55% of the total internet users.

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Pros and Cons Comparison

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